Workwear Retailer Adds Comfortable Flex to Heroic Toughness of Legendary Fire Hose® Work Pants

BELLEVILLE, Wis. (February 6, 2012) – For guys who know the discomfort of crouching, bending or kneeling in unyielding work pants, Duluth Trading Company has added a brand spankin' new twist to its signature Fire Hose® Work Pants. Introducing: Flex Fire Hose® Work Pants, the world's most flexible, yet tough-as-nails work pants, with three percent spandex to deliver the ultimate in work gear comfort.

No stranger to making manly jobs a little less, well, constrictive - in the Fall of 2011, Duluth Trading Co. introduced Flex Ballroom® Jeans to rave reviews. Following in that tradition, Flex Fire Hose® Work Pants deliver all of the features and abrasion resistance of Duluth Trading's durable Fire Hose® Work Pants, and include the flexibility to make any on-the-job movement without feeling like you're caught in a vise. Along with the fabric's heroic toughness, Flex Fire Hose® Work Pants tout a hidden crotch gusset which provides additional freedom of movement, are Teflon®-treated to resist stains and water, and feature tuckable hook-and-loop utility pockets and back pockets to secure pocket contents while keeping debris out.

"Duluth Trading Company is re-engineering the work pant category," said Stephanie Pugliese, senior vice president of product development and marketing for Duluth Trading Co. "Workwear doesn't need to be stiff and rigid to be tough. Durable needs to be comfortable. And ‘soft' can be engineered to stand up to rigorous, torturous wear and tear. Our Flex Fire Hose® Work Pants are a new tool that improves comfort, range of motion and protection on the jobsite."

Who says tough can't be flexible? "I can literally make reaches and climbs I can't do in ANY other pair of pants," said Duluth Trading Co. trades panel member and tree trimmer, Chris from Verona, Wisconsin, who is not alone in his praise of Flex Fire Hose® benefits. "The extra flex in these pants makes climbing and stretching so much easier!"

Available on www.duluthtrading.com and by catalog, Duluth Trading's exclusive Flex Fire Hose® Work Pants come in an 8 oz. Fire Hose cotton canvas that's a third lighter yet packs the same abrasion resistance as the original 11.5-ounce Fire Hose® Work Pants. To add to the flexible comfort, Flex Fire Hose® Work Pants are prewashed, so they feel broken-in right out of the bag. Like all Duluth branded workwear, Flex Fire Hose® is backed by Duluth Trading's unconditional No Bull Guarantee.

About Duluth Trading Company
"There's gotta be a better way." Our story began in Duluth in 1993, when two tradesmen saw guys lugging tools to the job site in all kinds of strange containers, and thought, "There's got to be a better way." So they invented the Bucket Boss®. Today, Duluth Trading Company (www.duluthtrading.com) is a multichannel apparel retailer carrying on that tradition of ingenious workwear that solves problems for hardworking men and women.

Duluth Trading's tough, functional workwear is designed and tested to endure and meet the demands of tradesmen and a hardcore team of Real Women testers. Signature products, like the Longtail T® (the cure for "plumber's butt"), Ballroom® Jeans (with a crotch gusset for crouching without the ouch), and legendary Fire Hose® Workwear are developed at Duluth Trading's headquarters in Belleville, Wisconsin. Its flagship retail store at 100 Main Street, Mount Horeb, Wisconsin, opened in October 2010.